Objective

The main objective of this project was to boost organic search traffic and improve keyword rankings for Percept Academy.

Client/Company

Percept Academy - CA Vinod Reddy

Duration

10-12 months

Strategy

Comprehensive Keyword Research

Objective: Identify high-traffic, relevant keywords to target in our SEO efforts.

Approach:

• Tools Used: SEMrush, Ahrefs, Google Keyword Planner.
• Process:
  • Conducted an initial audit of the current keyword rankings and traffic sources.
  • Identified long-tail keywords with lower competition and high search intent.
  • Analyzed competitors' keywords.

Outcome: Developed a list of target keywords that aligned with client's audience interests.

On-Page SEO Optimization

Objective: Improve the website's on-page elements to enhance its search engine friendliness.

Approach:

• Content Optimization:
  • Ensured that primary and secondary keywords were included naturally in titles, headings, and throughout the content.
  • Improved meta descriptions to be more engaging and keyword-rich.
• Technical SEO:
  • Updated the website's XML sitemap and submitted it to Google Search Console.
  • Fixed broken links and improved internal linking structure.
  • Enhanced website speed and mobile responsiveness.

Outcome: Enhanced on-page elements and technical aspects, making the site more accessible and understandable for search engines.

High-Quality Content Creation

Objective: Produce valuable, informative, and engaging content that attracts organic traffic.

Approach:

• Content Strategy:
  • Developed a content calendar based on keyword research and audience needs.
  • Focused on creating evergreen content that remains relevant over time.
• Types of Content:
  • Blog posts, how-to guides, industry news, and case studies.
  • Infographics and video content to diversify the content.

Outcome: Increased content quality and variety, resulting in higher engagement and more inbound links.

Link Building

Objective: Increase the number and quality of inbound links to improve domain authority and search rankings.

Approach:

• Outreach:
  • Identified industry influencers and bloggers for collaboration opportunities.
  • Sent personalized outreach emails to request backlinks to our high-quality content.
• Content Promotion:
  • Shared content on social media platforms and in relevant online communities.
  • Submitted guest posts to reputable listing websites in the industry.

Outcome: Built a network of high-authority backlinks, boosting the website's credibility and search engine ranking.

Continuous Monitoring and Adjustment

Objective: Ensure ongoing optimization and improvement of SEO efforts.

Approach:

• Analytics and Reporting:
  • Used Google Analytics and Google Search Console to track performance metrics.
  • Monitored keyword rankings, organic traffic, and user behavior on the site.
• Adjustments:
  • Analyzed data to identify what worked well and what needed improvement.
  • Made continuous adjustments to the content strategy, keyword focus, and technical SEO based on insights.

Outcome: Maintained and improved SEO performance over time, ensuring sustainable growth in organic traffic.

Results

The project resulted in a 200% increase in organic traffic and a 30% improvement in keyword rankings.