Objective

Increase engagement and followers on Pune Municipal Corporation’s Instagram account through strategic content creation.

Client/Company

Pune Municipal Corporation

Duration

4-6 months

Strategy

Objective:

Boost Pune Municipal Corporation’s Instagram presence by creating engaging and informative content.

Approach:

• Content Audit and Research:
  • Conducted an audit of existing content to understand current performance and identify gaps.
  • Researched trending topics and formats that resonate with the target audience.
• Content Planning:
  • Developed a content calendar to ensure consistent posting.
  • Planned a mix of content types, including reels, infographics, stories, and carousel posts.
• Content Creation:
  • Designed visually appealing graphics and infographics.
  • Created engaging and informative reels focusing on civic issues, local news, and community events.
  • Collaborated with local influencers and citizens to create authentic and relatable content.
• Monitoring and Adjustment:
  • Regularly monitored performance metrics such as reach, engagement, and follower growth.

Execution

Content Audit and Research:

• Analyzed current posts to identify successful content.
• Researched popular content formats and quality used by similar accounts.

Content Planning:

• Developed a monthly content calendar with a mix of reels, infographics, and stories.
• Scheduled content to ensure a steady flow of posts.

Content Creation:

• Produced high-quality reels addressing civic issues, community updates, and events.
• Created informative infographics on municipal services and public announcements.
• Engaged local influencers to co-create content, adding authenticity and relatability.

Optimization and Posting:

• Posted at times when the target audience was most active.
• Interacted with followers by responding to comments and participating in discussions.

Promotion:

• Launched targeted ad campaigns to reach more residents.
• Partnered with local influencers to promote the Instagram account and its content.

Monitoring and Adjustment:

• Tracked key performance indicators such as reach, engagement, and follower growth.
• Made data-driven adjustments to the content strategy to optimize performance.

Organic Growth:

• Followers increased by 4k+ in 3 months
• The average views got increased by 20x in that 3 Months span